Dennis Condusta | Axelrad | Shirt Show 321

Dennis and the crew at Axelrad are artists printing for artists, but don’t mistake the DIY punk-kid ethos for a fear of spreadsheets. Between tracking production data, experimenting with new decoration methods, and testing unconventional schedules, they’ve figured out how to move faster without turning the shop into a soulless factory. Dennis is pushing Axelrad into the future while protecting the humanity that makes this craft worth doing in the first place.

Topics of discussion include: coming up in the DIY scene, the barrier of entry to professional screen printing, problem solving, hiring, transitioning from contract printing to direct to customer printing, managing rapid growth, cross training, tailoring metrics to goals, working with artists who prioritize quality, exploring new decoration methods, valuing human interactions, and Truman Capote.

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