Dan Janssen | Lincoln Design Co. | Shirt Show 309

SUPERBASE 2026 TICKETS: https://shirtshowofficial.com/pages/superbase-2026

You’ve probably seen Dan’s work a million times without even realizing it. Lincoln Design Co. has been a favorite of ours for a long time, and it was really cool hearing how Dan came up through SoCal surf and skate culture before going on to build a studio that’s worked with some of the world’s biggest brands. Running a creative business in today’s climate isn’t easy, and Dan was kind enough to share his approach.

Topics of discussion include: working live events, getting started as a designer for DC Shoes, going freelance and starting his own design studio, building a design team vs hiring freelancers, pitching to clients, knowing your market, leveraging your own brand, The Chop Up, making books, fostering good company culture, and surf robbers.