Brendan Stearns | Cape Shark | Shirt Show 148

As a concert photographer on Warped Tour, Brendan Stearns learned branding and marketing firsthand from his tour mates. When he put the camera down and returned home to Chatham, Cape Shark was born. Topics of discussion include: Retail branding, finding your margins, losing drivers licenses, leaving the family business, stickers, pop ups, moving, back surgery, and Adam Sandler.